How One Woman Left Corporate Success For Rural India’s Progress With Her Fresh Iraada

Neeraja Kudrimoti’s journey from a high-paying IT job in Pune to the heart of rural India is a story of following one’s true calling. With a family background rooted in social work, the desire to create a meaningful impact had always been a part of her. However, it was during her corporate career that she began to feel a deep yearning for something more fulfilling.

When she came across the Prime Minister’s Rural Development Fellowship Scheme (PMRDFS), Neeraja instantly knew this was her calling to turn her long-standing desire to serve society into a reality. It was this moment that pushed her to take a bold step to leave behind the comfort of her high-paying IT job. She grabbed the fellowship with both hands and booked a one-way ticket to rural India. Here’s when Neeraja’s fresh iraada drove her to create meaningful and lasting change in people’s lives.

Neeraja took it upon herself to empower unprivileged and uneducated rural communities, with a particular emphasis on women. Recognizing that many women lacked formal education and opportunities, Neeraja’s specialised training programs and workshops in sustainable farming enabled them to take control of their own livelihoods. However, Neeraja’s focus went beyond promoting sustainable farming practices like millet cultivation. She focused on transforming lives, particularly those of women who had never stepped out to work before. Neeraja patiently guided them, teaching not just farming techniques but also instilling a sense of independence and confidence.

Neeraja’s story perfectly mirrors Simply Fresh’s belief in driving progress with fresh iraade. Through her tireless efforts, Neeraja is not just transforming rural landscapes but also inspiring others to sow the seeds of change, proving that every small step can lead to a brighter future for all.