Rakho Iraade Fresh is a platform that puts the spotlight on those who’ve chosen a unique path to make a meaningful difference to the world around them. Their journeys embody what we call “fresh iraade”, driving them to spark positive change for a better tomorrow. These are not just stories, but real life examples of how fresh thinking and determined action can transform lives in ways we never imagined. Inspired by BN Group’s vision of building the nation, Simply Fresh celebrates these everyday heroes who dared to dream differently.
From a sous chef at a five-star restaurant to a compassionate changemaker feeding the homeless, watch Narayanan Krishnan’s inspiring story.
Leaving behind the comfort of her high-paying job, watch how Neeraja Kudrimoti became a sustainable farming champion in rural India.
We believe that true progress begins with a fresh mindset and the courage to truly make a difference. By championing stories of fresh iraade, we hope to inspire countless others to contribute to a better and brighter India. Together, let’s build a nation where every small action leads to a big impact.
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